Loyola Chicago MBA students studying Southeast Asia's political culture and socio-economic development as it relates to consumer behavior and marketing.
Wednesday, January 5, 2011
Saigon Cosmetics and Dodging Motorcycles
While touring the manufacturing facility, I took particular note of their quality operations. Brian Murphy was talking with one of the staff about their inspection and testing processes which were very interesting. Ben Ruf and I noticed the problems they were having with their soap extrusion process and pondered possible solutions.
Ok - enough of that. On to the motorcycle dodging. Here is a video of Steve and Kyle trying to get good footage of the madness that is the motorcycle traffic here in Saigon.
Tuesday, January 4, 2011
Majestic Rooftop Reception & Vietnamese Karaoke
Wow, there is so much to say .... I'll start with last night and work backwards. Our class officially started yesterday, and last night was our first night out as a group. All 24 MBA students, our esteemed professor Dr. Shultz and his former students from the Harvard Fulbright Center gathered together for a welcome reception on the rooftop of our hotel, The Majestic, in Ho Chi Minh City. The outdoor setting overlooking the Saigon River with a twilight view of the city was amazing. I found it fascinating talking with former students of Dr. Shultz and learning about their passion for entrepreneurship and building a better community in Ho Chi Minh, as well as throughout Vietnam.
To give you, our friends and family, a little perspective on the genius that is our Loyola professor, Clifford J. Shultz II, Ph.D., he has been teaching and consulting on Southeast Asia's socio-economic development and consumer behavior marketing practices for over 20 years. He pioneered this study abroad immersion at Columbia University in New York and has lectured at numerous worldwide conferences and universities including Arizona State University, and most recently, Dr. Shultz was recruited to join Loyola University Chicago's business faculty as a professor and Kellstadt Chair for the MBA program and undergraduate curriculum. In addition to being a smart academic and expert on the region, Dr. Shultz is also great karaoke singer. We found that out last night. Tell him that you heard it from the "Winter Quarter 2011 group," that his song is "Surfing USA" by the Beach Boys.
A special thanks goes out to our new friends from the Harvard Vietnam Fulbright Center who introduced us Loyola kids to Vietnamese karaoke last night. I'll let my other classmates catch you up on that experience. It was a fun night for all and in tandem with the rooftop reception really set the tone for the first night together.
Today in a couple of minutes, we are departing for a consulting meeting at Saigon Cosmetics and an afternoon meeting at Intel. Four of our classmates are making a business presentation to executives from Saigon Cosmetics.
Requirements to Live in Saigon
Monday, January 3, 2011
First Impressions
Although the official trip to SEA has not started, a few of us (Kyle, Mark, Michelle and Mark L.) met in Hanoi. The details of the trip will be funny and amazing and I will let some of the other people that shared the flight with me to give some of the details also.(steven)
We were all excited to get to SEA and were assuming the flights would be boring, dull and repetitive. Little did we know that every flight we would get on, some of our seats would be stolen by non-English speaking individuals. From this point on, we knew this trip would go down as a trip we would all never forget. (Kyle)
Once in Hanoi, the first impression there was a sense of disorganization and chaos, but as time went on the chaos turns into a way of life and into the rules of engagement. The people were coming from every direction, left, right, diagonal, behind and in front of you, which apparently meant that you must have an owl’s ability to see 360 degrees. As we got acclimated to the environment, we quickly learned that people around you do just that, go around you. So the perfect formula for not getting run over by 50+ motorcycles and cars is to be predictable. What we all found extremely impressive is the fact that even though there is no rhyme or rhythm to the traffic, there really aren’t traffic jams. The only traffic jams we experienced were because of the three traffic lights that Hanoi a city of seven million (Proved) had. It may seem obvious at first, but when you are staring up a street full of cars and motorbikes zooming past you the first thing you want to do is speed up or slowdown, which is not a good idea. The best way to make it across is to be assertive of your moves. If you hesitate, you will lose the right of way, which means that you will not be able to continue walking, which means that you are not being predictable, and also means that you are going to get run over! In other words, just start walking and keep walking at the same pace. As I (Kyle) was walking across one of the roads I only was looking left and happened to notice a motorbike flying towards me so I stopped. Little did I know that to my right another motorbike had to slam on his brakes because I stopped and came within two inches of knocking me back to America. I quickly learned that the best way to complete the daunting task of walking across the street is to literally close your eyes and walk forward. I now know what it feels like to be the frog in frogger.
The markets are fantastic; people are friendly and make for interesting conversations (although nobody really knew what the other person was saying). As we tried to ask for things in Vietnamese they would look at us and try to respond in English; then we changed to English and they switch to Vietnamese. When things get really confusing the Vietnamese shop/restaurant owners usually just order for you which happened to us when we were looking for street food. As the group was walking down the street we decided to grab some street food, smart right? During our adventure to find street food we somehow ended up getting yelled at too sit down at a table with toddler seats and next thing we knew there was food in front of us. Too sum up the experience, as we were eating I (Kyle) looked down and noticed a dog eating food off the ground next to me. This is important because the day before our tour guide told us quote, “We have to chain up our dog every night because we are afraid our neighbors will eat him”. As soon as I pointed the dog out to the rest of the group they quickly set their reusable chopsticks down. It was interesting, fun, frustrating, and disorienting, but we all had a good laugh and went on to the next stop. There is so much to write about, but so little time to do so. When you are here you want to take advantage of every second you have in order to make the most of time. As an example, I (steven) got up at 5 am (woke up Kyle who later fell asleep again) to read emails, download pictures from my camera to my computer and reviewed them, and started writing this.
Today we will explore some of Ho-Chi-Minh City and will update you on more details. I am sure we will be comparing the two cities within Vietnam to see what the major differences are. Keep posted and you will learn about Vietnam through us.
Chao!
Saturday, January 1, 2011
Communism Does Not Like Facebook
While we are in Vietnam (through January 8th), we'll be updating pictures and posts from Twitter.com/MBAsGoneDong and this main site MBAsGoneDong.com. Regardless, you can use these sites to follow our adventures throughout all our trip (Jan 1-16, 2011). We had planned on leveraging Facebook in conjunction with other social bookmarks for ease of communication. Meantime, just follow us through MBAsGoneDong.com or Twitter, and we will let you know when our Facebook fan page/group is green-lighted for action.
Good Morning Vietnam

Jetlagged and awake @ 6:40am local time. Waking up after my first overnight in Vietnam.
A lot of friends back home asked me what it would be like to fly overseas and to cross the international dateline, while Chicago celebrated New Year's Eve. I am disappointed to say that United Airlines didn't say a peep to mark the stroke of Midnight anywhere in the world during our flight. Whereas other airlines flying to Saigon passed out beers and did a countdown over the intercom. No thanks to United Airlines -- I probably slept through the moment it became 2011.
After taking different outbound flights from Chicago, my roommate, Allison Perkins (she was on the "fun airline") and I met up in the lobby of the Bong Sen Hotel Saigon. We threw our bags down once inside our room, and immediately walked outside to explore the few block radius surrounding our hotel. A few necessities were on our minds ... picking up bottled water to brush our teeth and to have in the room, as well as, finding an ATM to convert American Dollars to the local currency (Dong). First things first though, we wandered into the Sheraton Saigon http://bit.ly/ZoWRP for a celebratory cocktail.
The lounge on the 23rd floor of the Sheraton featured a live band playing American music. If you're a people-watcher like me, then you would have loved the hilarity of witnessing an odd assortment of middle-aged white men with bad comb-over haircuts wearing 80's Wrangler jeans and grinding on the dance floor with young Asian ladies, while you are perched above sipping a champagne cocktail, toasting the start of 2011 and our arrival into Vietnam. I snapped a picture of the scene and was then told photography was not permitted. :(